5/16/2023 0 Comments Cheap postcard mailingsThe cost of direct mail services is wide-ranging, but in most situations, you should expect to pay a minimum of $1600 to launch a campaign, with larger endeavors costing $5000 or more. There are a wide variety of factors playing into the pricing. Extraordinarily designed direct mail that communicates your business and introduces special offers, can open doors for excellent sales leads and contribute to your business bottom line: increased sales, capture market share, growth and expansion.Direct mail services pricing can range from as low as $0.22 to $1.03 or more per piece of mail. Newsletters also make excellent handouts for business meetings, off site workshops, trade shows, networking seminars and community events.įinal thought: Direct mail has always been a popular medium to advertise for any business, whether your business is home-based, a small business, a midsize business or a large business. Newsletters are the perfect way to notify your customers and potential customers of your current business news, introduce new services, promote new products, communicate special offerings, and demonstrate you are an established leader in your industry and community. However, the costs involved with this type of mailing are more expensive than a postcard. This mailing consists of an introductory letter introducing your business, product or your offer and a flyer or sales brochure that will highlight your business services and products. Postcards can be converted into coupons for special customers or cross sell your other products and services.įor more information on how to promote effectively using Postcard, please visit. Postcards achieve an almost 100% readership versus an envelope, as it doesn’t have to be opened to read your special offer. Postcards can immediately advertise new products, business opportunity and services and announce a new store location. Postcards are quick and easy because the message is short and simple and they are inexpensive to have printed. Types of direct mail material to send to your targeted lists: Excellent sources to search for your potential customers are the yellow pages, white pages, newspapers, trade publications, the local Chamber of Commerce directory and you may want to consider contacting mailing list companies for list building.īefore you develop your lists and leads, it is vital that you conduct research to “know” who your customers are their needs and preferences. There are multiple sources for locating potential customers for your direct mail campaign. The term for this aspect of marketing is called differentiated marketing. Also, your direct mail offer should be designed specifically for each market.įor example, if you are targeting age groups 15–20 and 50–65, your direct mail piece for your 15–20 target market must be designed differently than your 50–65 target market. If you are targeting different customer segments, then you should have a separate database for each targeted market. To get started, you will need to compile and develop a database for your customer mailing list. You have less than 10 seconds to make a lasting impression. The combination of these factors determines if your direct mail piece will influence your reader to contact you or get tossed aside. The success of your direct mail advertising will be highly dependent upon the perceived quality of your business, the design, the message you’re conveying, and the special offer. In today’s highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth.Ī highly effective marketing tool that will dynamically promote your business is direct mail advertising. Get More Info & Register For Your FREE Training Now At
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